Why market your court resource? It may seem nonsensical, since the court is required for court-related matters! Yet, it’s important to help people find a new service once it has been launched.
The Joint Technology Committee (JTC) recently released a best practices whitepaper to help courts do just that. Entitled “Marketing a Court Website: Helping the Public Find the Court Online,” it’s a guide to several online and offline techniques to spread the word about your new online resource.
Why You Should Market your Court
As courts implement more public-facing technologies via the web, court managers must become more savvy in their efforts to help the public find and utilize them. Search marketing, including search engine optimization and search engine marketing, is a powerful and cost-effective communication tool. Giving attention to search marketing can help courts improve the administration of justice and better serve their communities.
from the description of the research bulletin on the JTC Publications and Webinars site
What’s Inside the Bulletin
When you get the bulletin, you’ll find tips and best practices for search engine optimization (organic search results), search engine marketing (paid search ads), web analytics, user involvement, and traditional marketing tactics.
The bulletin also features the Farmers Branch Municipal Court in Texas. Court Administrator Kevin Barrett launched the court’s Matterhorn ODR platform in January of 2018. After launch, Farmers Branch has become the fastest growing and highest volume Matterhorn court. Recently, Kevin Barrett participated in a Webinar on Texas ODR (view the video).
Get the Bulletin on Marketing Your Court’s Website
You can find the paper
- via the JTC Publications and Webinars list
- direct link (PDF)